Built by someone who got tired
of watching members leave.
I ran two global associations. First as CMO of the VR/AR Association (VRARA), then as a director of the Applied AI Association. Between the two, I watched the same problem play out over and over: members would join with excitement, stick around for a few months, and then quietly disappear.
The reason was almost never the content. It wasn't the events. It wasn't the networking. It was the gap between what they expected and what they felt they received. On day one, the excitement of joining carried them. By month three, they needed something tangible. Something that said: "This membership is saving me money. Right now. Today."
Most associations try to solve this with more content, more webinars, more Slack channels. But the real answer is simpler: give people a financial reason to stay. Not a vague promise of "networking opportunities." An actual, calculable return on their membership fee.
That's why I built MembershipBenefits.club. It connects your community to 400+ pre-negotiated software discounts, branded to your organization, live in under a week. Your members save money on the tools they already pay for. You get credit for it. Attrition drops. Referrals go up.
I didn't build this from a whiteboard. I built it because I sat in the meetings where we debated how to keep members from leaving, and every idea we had took months to execute and moved the needle by single-digit percentages. This one takes a week and changes the retention math immediately.